Well, pimping is a matter of knowing your audience and pimping the right thing to the right person, yeah. Like, there're shows I know you wouldn't enjoy so I don't even try to pimp them your way. I'll still talk about them but I'll usually know that it won't mean anything and not even sparkle the slightest interest.

Yeah, leaking those episodes to the us before the actual premiere is a streak of genius; TPTB don't have to do anything but 'leak' the episode and the fanbase will take care of the pimping so that when the show does premiere, they will already have fans and curious people watching it.